In Memoriam
Here Lies
The $400 Hand-Strength Test
Juicero raised $120 million to build a WiFi juicer, then Bloomberg proved human hands did the same job faster and for free. Turns out the innovation was the marketing, not the produce.
Cause of DeathOutperformed by its own customers' forearms
Survived bya discontinued $400 press and a Bloomberg clip that ended it
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