WeWork rented desks, called it software, and got a $47B price tag on landlord math and vibes. Adam Neumann sold his own company the word 'We' for millions, then went shopping for a trillion.

The notice is the joke. The post-mortem is the document: eight parts across a printed report, in your inbox in about a minute. The verdict, the body, the cause and time of death, what your first screen actually says to a stranger, the three things to cut, the one fix worth making, and a week-by-week plan for the next thirty days.
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